A B2B company runs a net promoter score (NPS) survey and receives a score of 32, with detractors citing slow onboarding. Marketing wants to use NPS data in demand generation. What is the correct sequencing?
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A
Launch NPS-based testimonial ads immediately to build brand trust
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B
Fix the onboarding issue first, resurvey, then use improved scores in marketing
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C
Segment promoters and use their testimonials while onboarding issues are addressed in parallel
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D
Suppress NPS results until the score reaches 50