ATA ATA Bow Tech Customer Service & Sales 1 — Questions and Answers
Question 1: When a customer brings in a bow for a tune, what is the first step a certified bow technician should perform?
- Inspect the bow for any damage or safety concerns (Correct answer)
- Immediately replace the bowstring
- Adjust the draw weight to maximum
- Sell the customer new accessories
Correct answer: Inspect the bow for any damage or safety concerns
A thorough safety and condition inspection must always precede any tuning or service work on a customer's bow.
Question 2: A customer complains that arrows are hitting left of center. Which question best helps diagnose the issue before adjusting the bow?
- Are you a right-handed or left-handed shooter? (Correct answer)
- How much did you pay for the bow?
- How old is your bow?
- Do you prefer carbon or aluminum arrows?
Correct answer: Are you a right-handed or left-handed shooter?
Knowing the shooter's dominant hand is essential before diagnosing left/right impact inconsistencies.
Question 3: A beginner customer asks which bow draw weight is right for them. What is the most appropriate recommendation for an adult beginner?
- 40–50 lbs for a comfortable, learnable starting point (Correct answer)
- 70+ lbs for maximum performance
- The heaviest draw weight available
- The same draw weight a professional uses
Correct answer: 40–50 lbs for a comfortable, learnable starting point
40–50 lbs provides enough power for target practice and hunting while remaining manageable for beginners.
Question 4: When upselling accessories to a customer, what approach aligns with ATA professional standards?
- Recommend only what genuinely improves the customer's shooting goals (Correct answer)
- Always recommend the most expensive options
- Discourage accessories to keep the sale simple
- Sell accessories regardless of the customer's skill level
Correct answer: Recommend only what genuinely improves the customer's shooting goals
ATA standards emphasize customer-focused recommendations that match real needs rather than maximizing transaction value.
Question 5: A customer is unsatisfied with a bow tune performed yesterday. How should a bow technician respond?
- Offer to reassess and re-tune the bow at no additional charge (Correct answer)
- Blame the customer's shooting form
- Refuse the return since the work is already done
- Charge a second full service fee
Correct answer: Offer to reassess and re-tune the bow at no additional charge
Professional service standards require standing behind your work and addressing customer dissatisfaction promptly.
Question 6: What documentation practice is recommended when completing service on a customer's bow?
- Record work performed, settings adjusted, and parts replaced on a service ticket (Correct answer)
- No documentation is needed for routine tunes
- Only document warranty-related repairs
- Keep mental notes only
Correct answer: Record work performed, settings adjusted, and parts replaced on a service ticket
A written service record protects both the technician and the customer and provides a history for future service visits.
When a customer brings in a bow for a tune, what is the first step a certified bow technician should perform?