APTIS - Aptis English Writing for Social Media Questions and Answers

Question 1

A local café wants to announce a "50% off all coffees" flash sale that is only valid for today. Which of the following social media posts is the most effective?

Accepted Answer

☕️ FLASH SALE! ☕️ Get 50% off ALL coffees, today only! Don't miss out. Come and see us before we close! #CoffeeLover #LocalCafe

Answer

We are pleased to announce a promotional event where patrons can enjoy a significant discount on our selection of hot coffee beverages.

Answer

Why not have a coffee today? We have lots of different types and they are all half price for you.

Answer

Our coffee is 50% off. The sale is on now.

Question 2

In the context of writing for social media, what is the primary function of a hashtag (e.g., #motivation)?

Accepted Answer

To categorize content and improve its discoverability for interested users.

Answer

To decorate the text and make it look more interesting.

Answer

To automatically translate the post into other languages.

Answer

To hide the post from people who are not your followers.

Question 3

A non-profit organization is writing a social media post to raise awareness about the importance of donating blood. Which sentence has the most appropriate tone?

Accepted Answer

Every donation can save up to three lives. Your contribution is vital and gives hope to those in need.

Answer

You'll never guess how much blood we need, it's totally crazy! Smash that donate button!

Answer

Pursuant to the ongoing deficit in blood reserves, the immediate contribution of sanguineous donations is imperatively required.

Answer

LOL, donating blood is super easy, so why not? 😉

Question 4

A travel company posted: "It is highly recommended that for your next holiday vacation, you should give some consideration to the possibility of visiting our beautiful mountain resorts." Which of the following is the most concise and effective way to rewrite this for a platform with a character limit, like Twitter?

Accepted Answer

Dreaming of your next getaway? Escape to our beautiful mountain resorts! 🏔️ #Travel #MountainLife

Answer

Considering a vacation? Our beautiful mountain resorts are a possibility you should think about for your next holiday.

Answer

We recommend that you should consider our beautiful mountain resorts for your next holiday vacation.

Answer

For your next holiday, it would be a good idea to visit our mountain resorts, which are beautiful.

Question 5

A food blogger wants to post a picture of a new cake recipe and encourage comments. Which of the following captions is most likely to generate audience engagement?

Accepted Answer

I just finished baking this delicious chocolate cake! What's the one dessert you could never get tired of eating? Tell me below! 👇

Answer

This chocolate cake recipe, featuring a rich ganache and moist sponge, is now available on my blog.

Answer

Here is my new chocolate cake recipe.

Answer

Do you like chocolate cake? Yes or no.

Question 6

A tech company is promoting its new productivity app on social media. Which of the following represents the clearest and most effective call to action (CTA)?

Accepted Answer

Boost your productivity today! Download the app for free – link in bio.

Answer

Our new app is available now if you are interested.

Answer

You might want to think about checking out our new app.

Answer

The app can be downloaded from the usual places.