APR Risk Management & Mitigation 3

Question 1

The concept of 'organizational resilience' in PR risk management emphasizes:

Accepted Answer

The ability to absorb disruption and adapt while maintaining core functions

Answer

Organizational resilience is the capacity to withstand, recover from, and adapt to adverse events while continuing normal operations.

Question 2

During a reputational crisis, which stakeholder group should typically be communicated with FIRST?

Accepted Answer

Internal employees

Answer

Employees are the most critical internal stakeholders; informing them first prevents rumor spread and enables them to represent the organization accurately to external audiences.

Question 3

A 'dark site' in crisis preparedness is best described as:

Accepted Answer

A pre-built web page kept offline until a crisis requires its activation

Answer

A dark site is a fully prepared crisis microsite that remains unpublished until needed, allowing rapid deployment of accurate information during an emergency.

Question 4

Which principle of risk communication suggests organizations should avoid waiting until they have all the facts to communicate with the public?

Accepted Answer

Tell it all, tell it fast, tell the truth

Answer

The 'tell it all, tell it fast, tell the truth' principle advises sharing available information quickly and honestly, even if incomplete, to maintain credibility and control the narrative.

Question 5

Which type of crisis is characterized by the organization being caught by surprise with no warning signs?

Accepted Answer

Sudden crisis

Answer

A sudden crisis occurs without warning—such as a natural disaster or unexpected accident—leaving the organization no time for pre-event communication.

(APR) Accreditation in Public Relations Certified Practice Test

(APR) Accreditation in Public Relations Certified Practice Test

APR Risk Management & Mitigation 3