APR Accreditation in Public Relations VIP Practice Exam

APR — The Accreditation in Public Relations (APR) credential is administered by the Universal Accreditation Board (UAB), a partnership of 10 professional communications organizations including PRSA. The computer-based exam consists of 132 multiple-choice questions (115 scored, 17 unscored pretest items) over 3 hours, with a passing score of approximately 75%, and follows an RPIE (Research, Planning, Implementation, Evaluation) framework covering ethics, law, communication theory, business literacy, crisis management, and media relations.