APR Risk Management & Mitigation 2

Question 1

Which framework is most commonly referenced in PR risk management for categorizing risks by likelihood and impact?

Accepted Answer

Risk probability-impact matrix

Answer

A risk probability-impact matrix maps risks by how likely they are to occur against how severely they would affect the organization.

Question 2

A company's executive is arrested and media calls flood in simultaneously. The FIRST step for the PR team should be:

Accepted Answer

Activate the crisis communication plan

Answer

Activating the pre-established crisis communication plan ensures a coordinated, consistent response rather than ad-hoc reactions.

Question 3

In risk communication, the term 'outrage factor' refers to:

Accepted Answer

Public anger amplified by perceived unfairness or dread beyond actual hazard level

Answer

Peter Sandman's outrage factor explains why public perception of risk often exceeds technical hazard because emotional factors like fairness and dread amplify concern.

Question 4

Which action best demonstrates 'risk transfer' as a mitigation strategy in a PR context?

Accepted Answer

Purchasing crisis management liability insurance

Answer

Risk transfer shifts financial exposure of a risk event to a third party, commonly achieved through insurance products.

Question 5

A pharmaceutical company faces a product recall. Which message element is most critical to include in the first public statement?

Accepted Answer

Clear instructions on what consumers should do next

Answer

Actionable guidance protects public safety and demonstrates accountability, which are the two highest priorities in a product recall communication.

(APR) Accreditation in Public Relations Certified Practice Test

(APR) Accreditation in Public Relations Certified Practice Test

APR Risk Management & Mitigation 2