APR Quality Assurance & Compliance 5

Question 1

Which practice is MOST effective for maintaining compliance in a PR agency that manages multiple regulated industry clients?

Accepted Answer

Developing client-specific compliance protocols tailored to each industry's regulations

Answer

Regulated industries (healthcare, finance, pharma) have distinct legal requirements, so client-specific compliance protocols are essential.

Question 2

In PR ethics, 'astroturfing' refers to:

Accepted Answer

Creating artificial grassroots support to make a campaign appear organic

Answer

Astroturfing creates the false impression of spontaneous public support when the activity is actually organized and funded by a hidden sponsor.

Question 3

A healthcare PR campaign must comply with HIPAA. This primarily means ensuring:

Accepted Answer

No identifiable patient information is used without proper consent

Answer

HIPAA's core requirement for PR purposes is protecting individually identifiable health information and obtaining proper authorizations before use.

Question 4

The concept of 'integrated reporting' in PR quality assurance means:

Accepted Answer

Aligning PR outcomes reporting with broader organizational performance metrics

Answer

Integrated reporting connects PR outcomes to organizational KPIs such as revenue, reputation scores, or customer acquisition, demonstrating business value.

Question 5

Which scenario represents 'material non-public information' (MNPI) that a PR professional must NOT disclose?

Accepted Answer

An unannounced merger that would significantly impact stock price

Answer

An unannounced merger that could move stock prices is MNPI, and its premature disclosure could constitute insider trading.

(APR) Accreditation in Public Relations Certified Practice Test

(APR) Accreditation in Public Relations Certified Practice Test

APR Quality Assurance & Compliance 5