APR Professional Ethics & Standards 5

Question 1

The PRSA Code of Ethics was most recently revised and re-adopted in which year?

Accepted Answer

2000

Answer

The PRSA Member Code of Ethics was revised and re-adopted in 2000, shifting from a rule-based to a values-based framework.

Question 2

A PR practitioner is representing a pharmaceutical company and is also a patient advocate for a disease the drug treats. This is best characterized as:

Accepted Answer

A potential conflict of interest requiring disclosure

Answer

Serving in dual roles with potentially competing interests constitutes a conflict of interest that requires disclosure to all relevant parties.

Question 3

Which of the following best illustrates 'independent judgment' as described in PRSA ethics guidelines?

Accepted Answer

A practitioner provides honest counsel even when it contradicts client preferences

Answer

Independent judgment means providing honest, objective counsel to clients, even when that counsel is unwelcome or contradicts what the client wants to hear.

Question 4

Under what circumstances may a PR practitioner ethically decline to reveal the name of a confidential source to a journalist asking for confirmation?

Accepted Answer

When the source was provided under an expectation of confidentiality

Answer

Practitioners may ethically protect a confidential source when the information was shared under an explicit or implicit expectation of confidentiality.

Question 5

A practitioner ghost-writes op-eds for an executive without disclosing their involvement. Is this ethically permissible under standard PR practice?

Accepted Answer

Yes, ghost-writing is a standard and accepted PR practice

Answer

Ghost-writing is a widely accepted and ethical PR practice when the named author reviews, approves, and takes responsibility for the content.

(APR) Accreditation in Public Relations Certified Practice Test

(APR) Accreditation in Public Relations Certified Practice Test

APR Professional Ethics & Standards 5