APR Professional Ethics & Standards 3

Question 1

Which ethical theory underlying PR ethics emphasizes acting in ways that produce the greatest good for the greatest number of people?

Accepted Answer

Utilitarianism

Answer

Utilitarianism judges the ethics of an action by its outcomes — specifically whether it maximizes overall benefit to the most people.

Question 2

A practitioner who subscribes to deontological ethics would most likely:

Accepted Answer

Follow moral rules regardless of consequences

Answer

Deontological ethics holds that certain actions are inherently right or wrong regardless of their outcomes, emphasizing duty and rules.

Question 3

The concept of 'two-way symmetrical communication' in PR ethics is most associated with:

Accepted Answer

James Grunig's Excellence Theory

Answer

James Grunig's Excellence Theory identifies two-way symmetrical communication as the most ethical and effective PR model, emphasizing dialogue and mutual adjustment.

Question 4

A practitioner is simultaneously advising two competing companies in the same industry without informing either. This situation is best described as:

Accepted Answer

A conflict of interest

Answer

Representing competing clients without disclosure is a classic conflict of interest that compromises the practitioner's objectivity and loyalty to both clients.

Question 5

When a practitioner uses 'astroturfing,' they are engaging in which unethical practice?

Accepted Answer

Creating the false impression of grassroots public support

Answer

Astroturfing involves manufacturing fake grassroots movements or public sentiment to make sponsored advocacy appear spontaneous and independent.

(APR) Accreditation in Public Relations Certified Practice Test

(APR) Accreditation in Public Relations Certified Practice Test

APR Professional Ethics & Standards 3