APR Professional Ethics & Standards 2

Question 1

A PR practitioner discovers their client is planning to announce misleading financial projections. What is the PRSA Code-compliant response?

Accepted Answer

Advise the client against the release and refuse to distribute false information

Answer

The PRSA Code obligates practitioners to be honest and to refuse to distribute false or misleading information on behalf of clients.

Question 2

Which PRSA Code provision addresses the duty to safeguard confidences and private information of clients?

Accepted Answer

Safeguarding Confidences

Answer

The Safeguarding Confidences provision requires practitioners to protect private client information and not reveal it without permission.

Question 3

An APR practitioner is asked to create a front group that obscures the true sponsor of a public campaign. This violates which core PRSA principle?

Accepted Answer

Disclosure/Transparency

Answer

Creating front groups to hide the real sponsor violates the PRSA principle of disclosure and transparency about the identity of clients.

Question 4

Under the PRSA Member Statement of Professional Values, what does 'advocacy' mean in an ethical context?

Accepted Answer

Serving as responsible advocates for clients while respecting the public interest

Answer

Ethical advocacy means serving as a responsible advocate for clients while maintaining respect for the broader public interest.

Question 5

A practitioner accepts a gift from a vendor who is bidding for a contract the practitioner influences. Which PRSA Code provision is most directly implicated?

Accepted Answer

Conflicts of Interest

Answer

Accepting gifts from vendors who seek favorable decisions creates a conflict of interest, violating the Conflicts of Interest provision.

(APR) Accreditation in Public Relations Certified Practice Test

(APR) Accreditation in Public Relations Certified Practice Test

APR Professional Ethics & Standards 2