APR Communication & Stakeholder Engagement 2

Question 1

Which stakeholder mapping approach categorizes audiences by their level of power and interest in an organization?

Accepted Answer

Power-Interest grid

Answer

The Power-Interest grid helps PR professionals prioritize stakeholder engagement based on how much power and interest each group has.

Question 2

A company faces a hostile community group opposing a new facility. The BEST initial stakeholder engagement strategy is to:

Accepted Answer

Identify community leaders and request private dialogue

Answer

Identifying and engaging community leaders in private dialogue establishes trust and opens channels for addressing concerns before opposition escalates.

Question 3

The 'two-way symmetrical' model of public relations, as described by Grunig and Hunt, is characterized by:

Accepted Answer

Balanced dialogue where both organization and publics can change

Answer

Two-way symmetrical PR involves mutual understanding and adaptation, where both the organization and its publics may modify their positions.

Question 4

When drafting a communication plan for a merger announcement, which audience should typically receive information FIRST?

Accepted Answer

Employees and internal stakeholders

Answer

Employees should be informed first to prevent rumors, maintain morale, and ensure they can answer questions from external audiences accurately.

Question 5

Which communication channel is MOST appropriate for conveying complex, technical information to a specialized professional audience?

Accepted Answer

White papers or technical reports

Answer

White papers and technical reports provide the depth, credibility, and detail needed for professional audiences evaluating complex information.

(APR) Accreditation in Public Relations Certified Practice Test

(APR) Accreditation in Public Relations Certified Practice Test

APR Communication & Stakeholder Engagement 2