Saving and Exporting Artwork Flashcards

To keep a logo crisp at any printed size, which export format is most appropriate?

Answer: EPS or PDF (vector)

Vector formats like EPS and PDF scale to any print size without quality loss.

Which raster format supports transparency (alpha channel) for web graphics?

Answer: PNG

PNG supports an alpha channel, allowing transparent backgrounds on the web.

When exporting JPEG, increasing the quality slider primarily affects:

Answer: File size and compression artifacts

Higher JPEG quality means less compression, fewer artifacts, and a larger file.

What does 'Embed' vs 'Link' refer to when placing then saving artwork?

Answer: Embed stores image data in the file; Link references an external file

Embedding includes the image inside the document, while linking points to an external source.

For sending a print-ready file to a commercial printer, which is usually preferred?

Answer: Press-ready PDF (PDF/X)

PDF/X presets are designed for reliable print production with proper color and bleed.

Which setting ensures crop marks and bleed are included in an exported PDF for print?

Answer: The Marks and Bleeds options in the Save Adobe PDF dialog

Marks and Bleeds in the PDF save dialog add trim marks and the bleed area.

What happens to fonts when you enable 'Outline Text' or create outlines before exporting EPS/PDF?

Answer: Text becomes vector shapes, removing the need to embed fonts

Converting text to outlines turns letters into editable paths so fonts aren't required.