Working in the Design Industry Flashcards

A client requests changes to a logo after final approval was given and files were delivered. What is the most professional response?

Answer: Refer to the contract to determine if revisions are included or bill for additional work

Contracts define the scope of work; additional revisions beyond that scope are typically billed separately.

Which file format is best suited for delivering a logo to a client who needs to scale it to any size without quality loss?

Answer: SVG

SVG is a vector format that scales infinitely without pixelation, making it ideal for logos.

What does 'bleed' refer to in print design?

Answer: Artwork that extends beyond the trim edge to account for cutting variation

Bleed is the extra artwork area extending past the trim line so that cutting imprecision does not leave white edges.

A designer is working on a project for a Fortune 500 company and must sign a non-disclosure agreement (NDA). What is the primary purpose of this document?

Answer: To prevent the designer from sharing confidential client information

An NDA legally obligates the designer to keep client information confidential.

In the context of design contracts, what is a 'kill fee'?

Answer: A partial payment owed to the designer if the client cancels a project mid-way

A kill fee compensates the designer for work already completed when a client cancels the project.

Which color mode should be used when designing graphics primarily intended for display on websites and mobile apps?

Answer: RGB

RGB is the native color model for digital screens and produces the widest range of vibrant on-screen colors.

What is the purpose of a mood board early in a design project?

Answer: To visually communicate style direction, tone, and aesthetic before full design begins

Mood boards align the designer and client on visual direction before significant production work begins.