ACE ACE Business & Marketing Principles 2

Question 1

Which type of insurance protects a personal trainer if a client claims injury or harm resulting from the trainer's professional services?

Accepted Answer

Professional liability (errors and omissions) insurance

Answer

Professional liability insurance, also called errors and omissions insurance, covers claims arising from professional negligence or failure to perform services correctly.

Question 2

In a SWOT analysis for a personal training business, what does the 'T' represent?

Accepted Answer

Threats

Answer

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats — Threats are external factors that could negatively impact the business.

Question 3

Which online marketing tool allows a personal trainer to reach a targeted audience based on demographics, interests, and behaviors?

Accepted Answer

Paid social media advertising

Answer

Paid social media ads (e.g., Facebook Ads, Instagram Ads) allow precise targeting by age, location, interests, and behaviors to reach prospective clients.

Question 4

A personal trainer who packages 10 sessions at a discounted rate compared to single-session pricing is using which sales strategy?

Accepted Answer

Session package bundling

Answer

Bundling multiple sessions at a discount encourages client commitment, improves cash flow, and provides clients with perceived savings.

Question 5

Which metric measures the total revenue a client generates for a fitness business over the entire duration of their relationship?

Accepted Answer

Customer Lifetime Value (CLV)

Answer

Customer Lifetime Value estimates the total financial worth of a client relationship from first session to last, informing how much to invest in retention.

(ACE) American Council on Exercise Certified Practice Test

(ACE) American Council on Exercise Certified Practice Test

ACE ACE Business & Marketing Principles 2