ACA Setting Project Requirements 3

Question 1

A client says they want a 'modern' website. What should you do to clarify this requirement?

Accepted Answer

Ask the client to provide reference websites they find appealing

Answer

Asking for reference examples helps translate vague subjective terms like 'modern' into concrete visual direction the designer can follow.

Question 2

Which element should a thorough creative brief ALWAYS include?

Accepted Answer

Project goals, target audience, and key messages

Answer

Project goals, target audience, and key messages are foundational elements that guide all creative decisions throughout the project.

Question 3

What is the purpose of establishing a revision policy during the requirements phase?

Accepted Answer

To set clear expectations about the number and scope of included revisions

Answer

A revision policy sets mutual expectations upfront, preventing scope creep and miscommunication about what is included in the agreed fee.

Question 4

A print ad must appear in both full color and black-and-white publications. When should this requirement be communicated?

Accepted Answer

During the initial project requirements phase

Answer

Multi-format requirements must be established at the start so the designer creates artwork that works effectively in all specified applications.

Question 5

Which question is MOST useful for identifying a project's communication goals?

Accepted Answer

What action do you want the audience to take after seeing this design?

Answer

Understanding the desired audience action reveals the design's core communication objective and informs every creative decision.

(ACA) Adobe Certified Associate Practice Test