ACA Working with Typography Questions and Answers

Question 1

A designer is adjusting the horizontal spacing between the letters 'A' and 'V' in a headline to create a more visually pleasing and balanced appearance.
What is this specific typographic adjustment called?

Accepted Answer

Kerning

Answer

Tracking

Answer

Leading

Answer

Justifying

Question 2

You are designing a multi-page article for a magazine and notice the lines of body text are too close together, making it difficult to read. Which typographic setting should you increase to improve the readability by adding more vertical space between the lines?

Accepted Answer

Leading

Answer

Kerning

Answer

Tracking

Answer

Font Size

Question 3

Which of the following best describes the primary purpose of establishing a clear typographic hierarchy in a design?

Accepted Answer

To guide the reader's eye and indicate the order of importance of the content.

Answer

To ensure all text is the same size and weight for consistency.

Answer

To limit the number of fonts used in the layout to only one family.

Answer

To use as many different colors as possible to make the text vibrant.

Question 4

A designer is creating a poster and wants to adjust the overall density of a line of text by uniformly increasing the space between all of its characters. Which adjustment should be used?

Accepted Answer

Tracking

Answer

Leading

Answer

Kerning

Answer

Horizontal Scale

Question 5

In typography, what is the key distinction between legibility and readability?

Accepted Answer

Legibility is how easily individual letterforms can be distinguished, while readability is the ease of reading long passages of text.

Answer

Legibility refers to the font color, while readability refers to the font size.

Answer

Legibility applies to serif fonts, while readability applies to sans-serif fonts.

Answer

There is no difference; the terms are interchangeable in professional design.

Question 6

A designer is choosing fonts for a new website. For the main headlines, they select a bold, decorative serif font. For the body paragraphs, which of the following choices would create the most effective and readable combination?

Accepted Answer

A clean, simple sans-serif font that complements the headline without competing.

Answer

Another, very similar decorative serif font to maintain a consistent style.

Answer

A heavy, condensed script font to add maximum visual contrast.

Answer

The exact same serif font as the headline, but in a slightly smaller size.