ABC Strategic Communication 5

Question 1

When a communicator 'bridges' during a difficult media interview, they are:

Accepted Answer

Acknowledging a question and then transitioning to a key organizational message

Answer

Bridging is a media relations technique where a spokesperson acknowledges the interviewer's point and then steers toward a prepared key message using a transition phrase.

Question 2

Which research method is best suited for testing message comprehension among a diverse target audience before a campaign launch?

Accepted Answer

Focus groups with representative audience members

Answer

Focus groups allow communicators to observe real-time audience interpretation and comprehension of messages, surfacing misunderstandings before full campaign deployment.

Question 3

The 'boomerang effect' in persuasive communication occurs when:

Accepted Answer

An audience reacts to persuasion by strengthening their original opposing view

Answer

The boomerang effect describes reactance — when audiences feel manipulated or their autonomy threatened, they often adopt positions more extreme than their original stance.

Question 4

In an issues management program, the 'issue lifecycle' model helps communicators by:

Accepted Answer

Identifying the stage of an emerging issue to calibrate the urgency and type of response

Answer

The issue lifecycle model (emerging, current, critical, dormant) allows communicators to deploy appropriate strategies at each stage rather than applying a one-size-fits-all response.

Question 5

A communication strategy built on 'positioning' aims primarily to:

Accepted Answer

Establish a distinct and favorable place in the minds of target stakeholders relative to competitors

Answer

Positioning is a strategic choice about how an organization wants to be uniquely perceived by its target audiences relative to alternatives, shaping all subsequent messaging.

(ABC) Accredited Business Communicator Practice Test

(ABC) Accredited Business Communicator Practice Test

ABC Strategic Communication 5