ABC Media Relations

Question 1

What is the main goal of media relations?

Accepted Answer

Build positive relationships with the media

Answer

Increase advertising reach

Answer

Improve employee morale

Answer

Eliminate the need for press releases

Question 2

Which tool is most commonly used in media relations to share news?

Accepted Answer

Press releases

Answer

Surveys

Answer

Internal memos

Answer

Job postings

Question 3

Why is it important to maintain credibility with journalists?

Accepted Answer

To be considered a trustworthy source

Answer

To control the media’s agenda

Answer

To avoid negative coverage

Answer

To secure advertising discounts

Question 4

Which is a best practice when responding to a journalist’s inquiry?

Accepted Answer

Respond quickly and provide accurate information

Answer

Delay response until more information is available

Answer

Refer them to unrelated departments

Answer

Ignore if the topic is sensitive

Question 5

What is a media kit used for?

Accepted Answer

A toolkit to help media cover a story

Answer

A document for internal training

Answer

A package sent to customers

Answer

A confidential investor report

Question 6

What is the benefit of holding a press conference?

Accepted Answer

To communicate directly with a broad audience

Answer

To eliminate the need for written statements

Answer

To reduce public appearances

Answer

To avoid difficult questions