ABC Strategic Communication 3

Question 1

Which concept describes the gap between what an organization claims to stand for and how stakeholders actually perceive it?

Accepted Answer

Identity-image gap

Answer

The identity-image gap captures the discrepancy between an organization's self-defined identity and the image held by external stakeholders.

Question 2

A government agency must communicate a new regulation to both technical experts and the general public. The best approach is to:

Accepted Answer

Develop tiered messaging that translates technical content for lay audiences without sacrificing accuracy

Answer

Tiered messaging serves diverse audiences by preserving accuracy for specialists while making content accessible and actionable for general publics.

Question 3

In framing theory, a communicator who emphasizes economic job losses from an environmental regulation is using which type of frame?

Accepted Answer

Economic consequence frame

Answer

An economic consequence frame highlights financial and employment impacts, shaping how audiences evaluate the costs and trade-offs of a policy.

Question 4

Which metric is most appropriate for evaluating the OUTCOME (not output) of a strategic communication campaign?

Accepted Answer

Change in target audience attitudes or behaviors

Answer

Outcomes measure actual changes in awareness, attitudes, or behavior among target audiences, which is the true measure of communication effectiveness.

Question 5

A corporation's CEO unexpectedly resigns amid controversy. The communications team should FIRST:

Accepted Answer

Release a brief holding statement acknowledging the situation while full messaging is developed

Answer

A holding statement fills the information vacuum quickly, signals awareness, and buys time for a complete, accurate response without creating a perception of evasion.

(ABC) Accredited Business Communicator Practice Test

(ABC) Accredited Business Communicator Practice Test

ABC Strategic Communication 3