ABC Media Relations 2

Question 1

A reporter calls asking for comment on a workplace accident that just occurred at your facility. The CEO is unavailable. What is the best immediate response?

Accepted Answer

Provide a brief holding statement acknowledging the situation and promising follow-up

Answer

A holding statement acknowledges the situation and buys time without speculating, maintaining credibility with media.

Question 2

Which element is most critical when developing a media pitch for a new product launch?

Accepted Answer

A clear news angle that explains why the story matters to the outlet's audience

Answer

Journalists need a clear news angle tied to their audience's interests to consider covering a story.

Question 3

What does 'background' mean in the context of media relations briefings?

Accepted Answer

Information that can be used but not directly attributed to the source

Answer

Background information may be reported but the source cannot be identified by name.

Question 4

A journalist publishes a story containing a factual error about your organization. What is the recommended first step?

Accepted Answer

Contact the journalist directly with documented evidence of the error and request a correction

Answer

Contacting the journalist directly with evidence is the professional first step and often results in a prompt correction.

Question 5

Which type of media outlet typically offers the most control over message content for an organization?

Accepted Answer

Owned media (company website and blog)

Answer

Owned media gives organizations full editorial control over content, messaging, and timing.

(ABC) Accredited Business Communicator Practice Test

(ABC) Accredited Business Communicator Practice Test

ABC Media Relations 2