ABC Crisis Communication 3

Question 1

During a product recall crisis, which audience should typically receive notification FIRST?

Accepted Answer

Retailers and distributors who hold the product

Answer

Retailers and distributors must be notified first so they can pull the product from shelves before the public is informed, preventing further harm.

Question 2

The 'golden hour' concept in crisis communication refers to:

Accepted Answer

The first 60 minutes after a crisis breaks, when initial response sets the narrative

Answer

The golden hour is the critical first 60 minutes in which organizations must communicate to prevent misinformation from filling the vacuum.

Question 3

An organization discovers a false rumor spreading on social media about its product causing illness. The BEST initial response is to:

Accepted Answer

Immediately issue a factual correction with supporting evidence

Answer

Factual corrections issued quickly with credible evidence are the most effective way to counter false rumors before they become entrenched narratives.

Question 4

In crisis communication planning, a 'trigger matrix' is used to:

Accepted Answer

Define which types of incidents activate which level of crisis response

Answer

A trigger matrix links specific crisis scenarios to predetermined response levels, ensuring teams activate the correct protocols without deliberating under pressure.

Question 5

What does 'compassion fatigue' mean in the context of crisis communication strategy?

Accepted Answer

When audiences grow desensitized and less responsive to repeated crisis appeals

Answer

Compassion fatigue describes audience desensitization that sets in when they are repeatedly exposed to crisis messaging, reducing impact over time.

(ABC) Accredited Business Communicator Practice Test

(ABC) Accredited Business Communicator Practice Test

ABC Crisis Communication 3