ABC Client Advisory Services 2

Question 1

A client advisory communication plan should be reviewed and updated:

Accepted Answer

Annually or after significant organizational changes

Answer

Advisory communication plans should be reviewed annually or after major organizational changes to remain relevant and effective.

Question 2

When advising a client on spokesperson selection for a media campaign, the communicator should prioritize:

Accepted Answer

Credibility, subject-matter expertise, and media training

Answer

Effective spokespeople combine credibility, relevant expertise, and the communication skills developed through media training.

Question 3

A client asks you to help craft a message that omits material information unfavorable to their product. The ethical communicator should:

Accepted Answer

Refuse and explain that selective omission can mislead audiences

Answer

The IABC Code of Ethics requires that communicators not omit information that would mislead audiences, even at a client's request.

Question 4

Which measurement approach best demonstrates the ROI of a client advisory communication program?

Accepted Answer

Linking communication outcomes to business results such as sales or retention

Answer

Connecting communication outputs to tangible business outcomes such as revenue or client retention demonstrates genuine ROI.

Question 5

In client advisory services, 'gap analysis' refers to:

Accepted Answer

Identifying differences between current communication practices and desired outcomes

Answer

Gap analysis compares where a client's communication program currently stands against where it needs to be to achieve strategic goals.

(ABC) Accredited Business Communicator Practice Test