Website Design Website Performance and SEO 2 — Questions and Answers
Question 1: What is an 'H1 tag' and why is it important for SEO?
- A hyperlink tag used for internal links
- The primary heading tag that signals the main topic of a page to search engines (Correct answer)
- A hidden metadata tag in the <head> section
- A header template for all pages on a site
Correct answer: The primary heading tag that signals the main topic of a page to search engines
The H1 tag marks the main heading of a page and is a key on-page SEO signal that tells search engines what the page is about.
Question 2: What is a 'meta description' in web design and SEO?
- A hidden CSS class for meta elements
- A short summary of page content displayed in search engine results (Correct answer)
- A database field storing page metadata
- An accessibility attribute for non-text content
Correct answer: A short summary of page content displayed in search engine results
A meta description is an HTML snippet summarizing page content that appears below the title in search results, influencing click-through rates.
Question 3: What does Core Web Vitals measure in web performance?
- Server uptime and availability
- Real-world user experience metrics including loading, interactivity, and visual stability (Correct answer)
- Security vulnerabilities in web applications
- Browser compatibility scores
Correct answer: Real-world user experience metrics including loading, interactivity, and visual stability
Core Web Vitals are Google's user-centered performance metrics: LCP (loading), FID/INP (interactivity), and CLS (visual stability).
Question 4: What is 'LCP' in Google's Core Web Vitals?
- Link Crawl Performance
- Largest Contentful Paint — time for the main content to become visible (Correct answer)
- Lowest Content Priority
- Latest Content Publication date
Correct answer: Largest Contentful Paint — time for the main content to become visible
LCP (Largest Contentful Paint) measures how long it takes for the largest visible content element (image or text block) to load.
Question 5: What is 'CLS' in Google's Core Web Vitals?
- Content Loading Speed
- Cumulative Layout Shift — the measure of unexpected layout shifts during loading (Correct answer)
- CSS Load Score
- Cascading Layout Stability
Correct answer: Cumulative Layout Shift — the measure of unexpected layout shifts during loading
CLS (Cumulative Layout Shift) measures how much page elements unexpectedly move during loading, which negatively impacts user experience.
Question 6: What is a 'canonical tag' used for in web SEO?
- Marking the primary navigation link
- Specifying the preferred URL version of a page to prevent duplicate content issues (Correct answer)
- Creating canonical font references in CSS
- Defining the main content area for search bots
Correct answer: Specifying the preferred URL version of a page to prevent duplicate content issues
A canonical tag (`<link rel='canonical'>`) tells search engines which URL is the preferred version of a page, preventing duplicate content penalties.
Website Design Website Performance and SEO 2
What is an 'H1 tag' and why is it important for SEO?