Website Design UI/UX Design Principles 2

Question 1

What is a 'persona' in UX design?

Accepted Answer

A fictional representation of a target user based on research

Answer

A UX persona is a fictional, research-based representation of a key user segment to guide design decisions.

Question 2

What does 'information architecture' (IA) refer to in web design?

Accepted Answer

The organization and structure of content for usability

Answer

Information architecture involves organizing, structuring, and labeling website content to support usability and findability.

Question 3

What is a 'user flow' in UX design?

Accepted Answer

The path a user takes through a website to complete a task

Answer

A user flow maps the sequential steps a user takes through a website or app to accomplish a specific goal.

Question 4

What is 'above the fold' in web design?

Accepted Answer

The visible page content before the user scrolls

Answer

'Above the fold' refers to the portion of a web page visible without scrolling, borrowed from newspaper terminology.

Question 5

What is the primary goal of usability testing in web design?

Accepted Answer

To observe real users interacting with a design to identify problems

Answer

Usability testing involves observing real users perform tasks to identify friction points and design improvements.

Website Design Practice Test