Website Content Website Content Strategy 2

Question 1

A content audit reveals dozens of thin, outdated blog posts with little traffic. What is the best strategic action?

Accepted Answer

Consolidate or prune them and redirect to stronger pages

Answer

Leave them since deleting hurts the site

Answer

Add more keywords to each one

Answer

Hide them from the navigation only

Question 2

What does mapping content to the buyer's journey primarily ensure?

Accepted Answer

Each stage (awareness, consideration, decision) gets relevant content

Answer

Every page targets the same keyword

Answer

Content is published on a fixed weekly schedule

Answer

All pages link to the homepage

Question 3

A topic cluster model organizes content around what central element?

Accepted Answer

A pillar page linked to supporting cluster pages

Answer

A single long blog post

Answer

The site's privacy policy

Answer

Paid ad landing pages only

Question 4

Which metric best indicates that content is satisfying search intent?

Accepted Answer

High engagement and low pogo-sticking back to results

Answer

Total word count per page

Answer

Number of images used

Answer

How many internal links exist

Question 5

What is the main purpose of a content style guide?

Accepted Answer

Keep voice, tone, and formatting consistent across creators

Answer

Increase keyword density automatically

Answer

Replace the editorial calendar

Answer

Generate backlinks

Question 6

Evergreen content is best described as content that:

Accepted Answer

Stays relevant and useful over a long period

Answer

Trends only during a single season

Answer

Must be deleted yearly

Answer

Only works for news sites

Question 7

Why should a content strategy define a target persona before writing?

Accepted Answer

It aligns topics, tone, and depth with audience needs

Answer

It guarantees first-page rankings

Answer

It removes the need for editing

Answer

It sets the hosting budget