Website Content Writer

Question 1

To avoid running out of content ideas, your editorial calendar should be __________.

Accepted Answer

Customer interaction is fueled by social topic monitoring.

Answer

A web searcher may use a variety of specific keywords.

Answer

Have a good mix of content, such as articles, videos, and infographics.

Answer

Curated weekly to keep you on top of your content calendar.

Question 2

One of your first steps, before determining your content strategy, is to ensure __________.

Accepted Answer

You've identified your existing customers' goals and common characteristics.

Answer

You've identified the keywords that will appear in each of your content pieces.

Answer

You've prepared your editorial calendar and topic list.

Answer

You have identified all of the websites where you will distribute your content.

Question 3

Assume you write a blog post titled "Top 10 Running Shoes for Women" and distribute it via Twitter links, Facebook posts and shares, blog directories, press releases, and a variety of other channels. In essence, what you did was _________.

Accepted Answer

Using a Hub & Spoke model, you promoted your content.

Answer

By enabling the social sharing framework, you can promote your content.

Answer

You found the relevant keywords that customers were looking for.

Answer

All of the options are correct

Question 4

Marketers can use social content as a tool to _________.

Accepted Answer

Customers or prospects must be able to attract, engage, and inspire them.

Answer

Fill a certain amount of space on their website or blog with content.

Answer

Boost their company's or brand's messages

Answer

Utilize Google, Facebook, and Twitter to meet the needs of the company's objectives.

Question 5

Choose the best option from the list below that exemplifies a classic search & social intersection.

Accepted Answer

You post a message on Facebook, tweet a question about the company, and then do a Google search for it.

Answer

You see a Facebook post, then links on Twitter, and you call the company.

Answer

You come across a link on Twitter, go to Facebook to ask your friends, and then use FourSquare to check-in.

Answer

You learn about this company on Facebook, then on Twitter, and finally on Yelp, where you look for reviews.

Question 6

The number one reason for content marketing strategy awesomeness is ________.

Accepted Answer

Carefully crafted content for your target audience segment that motivates them to take action

Answer

Increasing the quantity of content to meet your search marketing requirements

Answer

Developing editorial content that is rich in new content ideas

Answer

Interviewing experts and thought leaders to produce outstanding content

Question 7

If your brand is mentioned by your Twitter followers approximately 10 times per day, as opposed to your competitor's brand which is mentioned 6 times per day, this means you have ________.

Accepted Answer

Increased network effectiveness

Answer

A larger network of supporters

Answer

Your company sells products that help customers solve their problems.

Answer

None of the options are correct