Web Banners WEB Banner Ads 5 — Questions and Answers
Question 1: According to FTC guidelines in the US, how must paid banner ads that resemble editorial content be labeled?
- Clearly marked as 'Ad,' 'Sponsored,' or 'Advertisement' (Correct answer)
- They require no disclosure if they match site design
- A small asterisk footnote is sufficient
- Only video ads require FTC disclosure
Correct answer: Clearly marked as 'Ad,' 'Sponsored,' or 'Advertisement'
The FTC requires that native and sponsored ads be clearly and conspicuously labeled to prevent consumers from being deceived about commercial content.
Question 2: What is the standard mobile banner ad size recommended by the IAB for smartphones?
- 320x50 pixels (Correct answer)
- 300x250 pixels
- 728x90 pixels
- 160x600 pixels
Correct answer: 320x50 pixels
The 320x50 mobile banner is the IAB standard for smartphone screens, fitting neatly at the top or bottom of a mobile browser view.
Question 3: What design principle ensures that a banner ad's call-to-action (CTA) button is easily noticed?
- High contrast between the CTA and background (Correct answer)
- Using the same color throughout the ad
- Placing the CTA in the bottom-left corner
- Making the CTA text as small as possible
Correct answer: High contrast between the CTA and background
High contrast makes the CTA visually distinct from surrounding elements, guiding the viewer's eye directly to the desired action.
Question 4: Under GDPR regulations affecting US companies targeting EU users, what must banner ad retargeting campaigns obtain?
- Explicit user consent before setting tracking cookies (Correct answer)
- A legal disclaimer in the ad copy
- EU domain registration for the landing page
- Approval from a local advertising board
Correct answer: Explicit user consent before setting tracking cookies
GDPR requires that websites obtain explicit, informed user consent before placing tracking cookies used for retargeting campaigns.
Question 5: What does 'viewability' mean as a standard in banner advertising measurement?
- At least 50% of the ad pixels are visible for 1+ continuous second (Correct answer)
- The ad must load completely on the page
- The user must scroll past the ad
- The ad is seen by the target demographic
Correct answer: At least 50% of the ad pixels are visible for 1+ continuous second
The MRC/IAB viewability standard requires that at least 50% of a display banner's pixels are in-view for a minimum of one continuous second.
Question 6: What is 'rich media' in the context of banner advertising?
- Interactive ads with video, audio, or expandable features (Correct answer)
- High-resolution static image banners
- Ads that appear only on premium publishers
- Text-based ads with enhanced formatting
Correct answer: Interactive ads with video, audio, or expandable features
Rich media banners incorporate advanced features like video, audio, expandable panels, or interactive elements that go beyond standard static or animated ads.
Question 7: Which of the following is a best practice to reduce banner ad load time and improve page performance?
- Lazy-loading ads only when they enter the viewport (Correct answer)
- Preloading all ads before the main page content
- Using uncompressed PNG files for sharper images
- Embedding all ad scripts in the HTML head tag
Correct answer: Lazy-loading ads only when they enter the viewport
Lazy-loading defers the loading of off-screen banner ads until they are about to enter the user's view, reducing initial page load time.
Web Banners WEB Banner Ads 5
According to FTC guidelines in the US, how must paid banner ads that resemble editorial content be labeled?