Web Analytics Key Performance Indicators and Metrics 3

Question 1

What is a 'KPI' in the context of web analytics?

Accepted Answer

A key performance indicator that measures progress toward business goals

Answer

A keyword performance index used in SEO tools

Answer

A type of web tracking code embedded in pages

Answer

A category classifier for different traffic sources

Question 2

What does 'goal completion rate' measure in web analytics?

Accepted Answer

The percentage of sessions in which a defined goal action is completed

Answer

The percentage of web pages that successfully load without errors

Answer

The total count of individual goals configured in the analytics platform

Answer

The rate at which analytics goals are updated or modified

Question 3

What does 'cost per acquisition' (CPA) measure in marketing analytics?

Accepted Answer

The average cost of acquiring one converting customer or completed lead

Answer

The cost to acquire new website traffic from any channel

Answer

The total advertising budget allocated for a campaign period

Answer

The maintenance cost of the website divided by total users

Question 4

What is 'customer lifetime value' (CLV or LTV)?

Accepted Answer

The total net revenue expected from a single customer over their relationship

Answer

The total duration a customer remains active on your website

Answer

The number of years a customer has maintained an active account

Answer

The average order value of a single customer's most recent purchase

Question 5

What does 'funnel visualization' help analysts understand?

Accepted Answer

The steps users take toward a conversion goal and where they drop off

Answer

The geographic distribution of website traffic by region

Answer

The funnel-shaped design pattern used in website navigation menus

Answer

The flow of raw data between different analytics and reporting tools

Question 6

What is the 'engagement rate' metric as defined in Google Analytics 4 (GA4)?

Accepted Answer

The percentage of sessions with meaningful interaction such as 10+ seconds, a conversion, or 2+ pageviews

Answer

The percentage of users who interact with social media posts linked from the site

Answer

The average number of comments or reactions per page on the site

Answer

The ratio of new visitors to returning visitors within a reporting period

Question 7

What is the 'net promoter score' (NPS) primarily used to measure?

Accepted Answer

Customer loyalty and the likelihood of customers recommending the brand

Answer

The speed and performance of website page loading times

Answer

The number of net new visitors acquired in a reporting period

Answer

The quality and relevance score of website content pages