A manufacturer of office equipment wants to transition to a circular economy business model. Which of the following strategies best embodies the principle of 'keeping products and materials in use' at their highest value?
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A
Offering a discount on new equipment when customers return old items for recycling.
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B
Implementing a 'product-as-a-service' model where they lease the equipment and retain ownership, managing all maintenance, refurbishment, and end-of-life processes.
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C
Redesigning the equipment to use 10% less plastic in its casing.
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D
Sponsoring local e-waste collection events to improve public recycling rates.