Video SEO and Analytics Flashcards
6 cards from real Video Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Video SEO and Analytics flashcards as text
What is the recommended maximum length for a YouTube video description to ensure the key information appears before the 'Show more' fold?
Answer: 157 characters
Approximately the first 157 characters of a YouTube description are visible before the 'Show more' button, so critical keywords and CTAs should appear within that limit.
Which traffic source in YouTube Analytics indicates a viewer found the video through Google or Bing search?
Answer: External
The 'External' traffic source in YouTube Analytics captures views originating from outside YouTube, including Google and Bing search results.
What does adding closed captions (subtitles) to a YouTube video primarily help with from an SEO perspective?
Answer: Provides additional keyword-rich text for indexing
Closed captions provide a text transcript that search engines can index, adding keyword-rich content that may improve video discoverability.
What is the purpose of a 'video sitemap' submitted to Google Search Console?
Answer: To help Google discover and index video content on your website
A video sitemap submitted to Google Search Console helps Googlebot discover, crawl, and index video content hosted on your website more efficiently.
Which YouTube Analytics metric best measures a video's ability to convert viewers into subscribers?
Answer: Subscribers gained per view
Subscribers gained per view (or the subscriber conversion rate) shows how effectively a video turns viewers into channel subscribers.
What is 'keyword cannibalization' in the context of video SEO?
Answer: Multiple videos on the same channel competing for the same keyword
Keyword cannibalization occurs when multiple videos on the same channel target identical keywords, causing them to compete against each other in search results.