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Video Advertising and Paid Campaigns Flashcards

6 cards from real Video Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 Video Advertising and Paid Campaigns flashcards as text

  1. What is 'remarketing' in the context of YouTube video advertising?

    Answer: Targeting ads to users who have previously interacted with a channel, video, or website

    YouTube remarketing targets ads to users who have previously watched videos, visited a channel, or interacted with a website, re-engaging warm audiences who are more likely to convert.

  2. What metric is typically used to measure the cost efficiency of a YouTube video ad campaign focused on driving video views?

    Answer: CPV (cost per view)

    CPV (cost per view) measures how much an advertiser pays for each counted video view, making it the standard efficiency metric for view-focused YouTube ad campaigns.

  3. What is 'frequency capping' in YouTube advertising?

    Answer: Limiting the number of times a specific user sees the same ad within a defined period

    Frequency capping limits how many times an individual user is exposed to the same ad in a given time period, preventing ad fatigue and improving overall campaign experience.

  4. What is a 'YouTube Discovery Ad' (now called In-Feed Video Ad)?

    Answer: A sponsored video that appears in YouTube search results and alongside related videos

    In-Feed (Discovery) ads appear as sponsored thumbnails in YouTube search results and related video sections, driving viewers to watch a full video rather than interrupting existing content.

  5. Which targeting option in YouTube Google Ads allows advertisers to reach users based on their recent search behavior and interests?

    Answer: Custom intent audiences

    Custom intent audiences (custom segments) let advertisers target YouTube viewers based on keywords they have recently searched on Google, capturing users with high purchase intent.

  6. What is the 'view-through conversion' metric in YouTube advertising?

    Answer: A conversion attributed to a user who saw a video ad but did not click it, and later converted

    View-through conversions are attributed to users who were served a video ad, did not click it, but subsequently converted within a defined attribution window, measuring brand influence without direct interaction.