Video Marketing MCQ Flashcards

What is the recommended maximum length for a mid-funnel explainer video targeting B2B buyers?

Answer: 2–3 minutes

B2B explainer videos perform best at 2–3 minutes — long enough to explain value but short enough to maintain attention before a purchase decision.

Which closed captioning benefit is most important for video SEO?

Answer: Searchable transcript text that search engines can index

Captions create indexable text that search engines crawl, improving a video's discoverability in both platform and Google search.

A DTC brand runs a 30-second non-skippable YouTube ad. Which bidding strategy should they use to optimize for brand awareness?

Answer: Target CPM

Target CPM (cost per thousand impressions) is designed to maximize reach and brand exposure, ideal for awareness-stage non-skippable ads.

What does 'earned media' mean in the context of video marketing?

Answer: Organic sharing, press coverage, and user-generated amplification of your video

Earned media is free exposure generated when audiences organically share, embed, or discuss your video without paid promotion.

Which video marketing metric indicates how well a video retains viewers over its duration?

Answer: Audience Retention Curve

The Audience Retention Curve shows the percentage of viewers still watching at each second, revealing drop-off points and hooks that work.

For a LinkedIn video ad targeting C-suite executives, which content type performs best?

Answer: Thought leadership and industry insight videos

C-suite audiences on LinkedIn respond to authoritative thought leadership content that addresses strategic business challenges.

What is a 'hero-hub-help' video content framework?

Answer: A YouTube channel structure with big campaign videos, regular series, and always-on how-to content

Hero-hub-help is Google's YouTube strategy: Hero=big tentpole campaigns, Hub=regular episodic content, Help=SEO-driven how-to videos.