Trivia Flashcards
7 cards from real Video Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Trivia flashcards as text
Which technique involves filming a video in one continuous take without cuts?
Answer: Oner (one-er)
A 'oner' or one-take shot is an uninterrupted single continuous shot, often used to create authenticity or demonstrate impressive choreography.
What is the 'fold' concept as it applies to video thumbnails on YouTube?
Answer: The visible area before a user scrolls down in search results
The 'fold' refers to the visible content area without scrolling — thumbnails above the fold get more clicks because users see them immediately.
Which video format is most commonly used for email marketing campaigns?
Answer: Including an animated GIF thumbnail linked to a video
Most email clients don't support embedded video playback, so marketers use an animated GIF or static thumbnail that links to a hosted video.
What is 'social proof' in the context of video marketing?
Answer: Using viewer counts, testimonials, or shares to validate a video's credibility
Social proof in video marketing uses metrics like view counts, comments, or customer testimonials to signal that others trust and value the content.
Which organization publishes the annual 'State of Video Marketing' report widely cited in the industry?
Answer: HubSpot
HubSpot publishes one of the most widely cited State of Video Marketing reports, tracking industry trends and usage statistics annually.
What is 'video retargeting' in digital advertising?
Answer: Showing video ads to users who previously watched or engaged with your video content
Video retargeting serves ads specifically to users who have already interacted with your videos, capitalizing on their demonstrated interest.
Which type of video lighting setup uses three light sources: key, fill, and back light?
Answer: Three-point lighting
Three-point lighting is the standard video production setup using a key light (main), fill light (shadow reduction), and back/rim light (subject separation).