On Social Media Flashcards

What is a 'pinned video' on a social media profile and why do marketers use it?

Answer: A featured video placed at the top of a profile to greet new visitors

Pinning a video to the top of your profile ensures that new visitors first see your most important or high-performing content.

Which Facebook video placement typically delivers the lowest cost-per-view for paid campaigns?

Answer: In-Stream ads

Facebook In-Stream ads appear mid-video in content users are already watching, often delivering lower CPV than other placements.

What does the YouTube 'average view duration' metric tell a video marketer?

Answer: How long viewers watch a video before leaving on average

Average view duration measures retention and signals to YouTube's algorithm how engaging and valuable your content is.

What is 'UGC' and how does it benefit social media video marketing?

Answer: User-Generated Content — authentic videos created by customers that build brand trust

User-Generated Content is created by real customers and acts as authentic social proof, often outperforming brand-produced ads.

Which scheduling practice is most important for building a loyal social media video audience?

Answer: Maintaining a consistent posting schedule

Consistency trains your audience to expect and look for your content, improving subscriber retention and algorithmic reach.

When running a video ad campaign on Instagram, what is the 'thumb-stop rate'?

Answer: The percentage of users who pause scrolling to watch your video

Thumb-stop rate measures how effectively your video's opening frame interrupts a user's scroll, indicating creative hook strength.

What is the recommended aspect ratio for videos designed for TikTok and Instagram Reels?

Answer: 9:16 (vertical)

Vertical 9:16 format fills the entire mobile screen on TikTok and Reels, maximizing visual real estate and engagement.