Live Streaming and Webinars Flashcards

Which metric best measures the real-time engagement of a live stream audience?

Answer: Concurrent viewers

Concurrent viewers shows how many people are watching at the same moment, directly reflecting live engagement.

What is the primary advantage of hosting a webinar over a pre-recorded video for lead generation?

Answer: Real-time interaction and Q&A with prospects

Webinars allow hosts to interact with attendees in real time through Q&A, polls, and chat, making them superior for qualifying and engaging leads.

Which platform is specifically designed for professional live webinars and virtual events rather than casual streaming?

Answer: GoToWebinar

GoToWebinar is built for professional business webinars with features like registration, analytics, and audience polling.

What does 'simulcasting' mean in the context of live streaming?

Answer: Broadcasting the same live stream to multiple platforms simultaneously

Simulcasting means broadcasting a single live stream to multiple platforms at the same time, such as YouTube and Facebook simultaneously.

Which of the following is the best practice for promoting an upcoming live stream?

Answer: Promote it across channels at least 24-48 hours in advance

Promoting a live stream 24-48 hours in advance gives your audience enough notice to schedule time and increases attendance rates.

What is a 'replay' in the context of webinar marketing?

Answer: A recorded version of the webinar made available after the event

A webinar replay is the recorded version made accessible to registrants or the public after the live event ends, extending its reach and value.

Which technical requirement is most critical to ensure a smooth live stream broadcast?

Answer: A stable, high-speed internet connection

A stable, high-speed internet connection is the most critical factor because poor connectivity causes buffering, lag, and stream drops regardless of other equipment quality.