Video Ads and Commercial Video Ads and Commercial 2 — Questions and Answers
Question 1: What is the primary purpose of a 'bumper ad' in digital video advertising?
- To deliver a short, memorable message that users cannot skip (Correct answer)
- To display a full 30-second brand story
- To retarget users who have already purchased
- To collect user email addresses
Correct answer: To deliver a short, memorable message that users cannot skip
Bumper ads are 6-second non-skippable video ads designed for brief, impactful brand messaging.
Question 2: In a TV commercial, what does the term 'call to action' (CTA) refer to?
- The background music selection
- A directive prompting viewers to take a specific next step (Correct answer)
- The voiceover artist's script
- The opening scene of the commercial
Correct answer: A directive prompting viewers to take a specific next step
A CTA is a prompt that instructs viewers to do something, such as visiting a website or calling a number.
Question 3: Which video ad metric measures the percentage of viewers who watched the entire ad?
- Click-through rate (CTR)
- View-through rate (VTR) (Correct answer)
- Cost per mille (CPM)
- Engagement rate
Correct answer: View-through rate (VTR)
View-through rate (VTR) measures what percentage of viewers watched the complete video ad.
Question 4: What is 'pre-roll' advertising in the context of online video?
- Ads that appear after a video ends
- Ads that play before the main video content begins (Correct answer)
- Banner ads displayed beside a video player
- Ads embedded within the middle of a video
Correct answer: Ads that play before the main video content begins
Pre-roll ads play before the main video content, giving advertisers early viewer attention.
Question 5: Which aspect ratio is considered standard for traditional television commercials in the US?
- 9:16
- 1:1
- 16:9 (Correct answer)
- 4:3
Correct answer: 16:9
16:9 is the standard widescreen aspect ratio used for modern US television broadcasts and commercials.
Question 6: What does 'frequency capping' mean in digital video advertising?
- Limiting the total ad budget per campaign
- Restricting how many times one user sees the same ad (Correct answer)
- Setting a maximum video length
- Capping the number of advertisers in an auction
Correct answer: Restricting how many times one user sees the same ad
Frequency capping limits the number of times a single user is shown the same advertisement to prevent overexposure.
Question 7: In video production, what is a 'storyboard' used for?
- Tracking final edit approvals
- Visualizing the sequence of shots before filming begins (Correct answer)
- Logging talent payroll information
- Measuring post-production color correction
Correct answer: Visualizing the sequence of shots before filming begins
A storyboard is a visual plan showing each shot in sequence, used to plan video production before filming.
Video Ads and Commercial Video Ads and Commercial 2
What is the primary purpose of a 'bumper ad' in digital video advertising?