Video Ads and Commercial Technology & Digital Applications 4 — Questions and Answers
Question 1: Which creative file format is most commonly used for interactive HTML5 video ad units?
- SWF (Flash)
- MP4
- VPAID (Correct answer)
- GIF
Correct answer: VPAID
VPAID (Video Player Ad Interface Definition) enables interactive, HTML5-based video ads by defining how a video player communicates with an ad unit.
Question 2: What is 'outstream' video advertising?
- Ads that run after a live stream ends
- Video ads that play outside of video content, within text or article pages (Correct answer)
- Ads served only on streaming music platforms
- Pre-roll ads on podcast platforms
Correct answer: Video ads that play outside of video content, within text or article pages
Outstream video ads auto-play within non-video content like articles or social feeds, expanding the reach of video ads beyond traditional video players.
Question 3: In digital video analytics, what does 'VTR' (View-Through Rate) measure?
- The percentage of ads that were clicked after being viewed
- The percentage of video ad impressions that were completed (Correct answer)
- The percentage of users who converted after seeing (but not clicking) an ad
- The rate at which video ads buffered before playing
Correct answer: The percentage of video ad impressions that were completed
VTR (View-Through Rate) measures the percentage of video ad impressions that were watched to completion, indicating content engagement.
Question 4: What technology does YouTube use to allow advertisers to target specific video content categories?
- First-party cookies
- Keyword and topic targeting (Correct answer)
- Geo-fencing
- Device fingerprinting
Correct answer: Keyword and topic targeting
YouTube allows advertisers to use keyword and topic targeting to serve ads alongside videos that match specific subjects or search terms.
Question 5: What is the purpose of a 'click-to-play' video ad format?
- The ad automatically plays and expands on click
- The video ad only starts playing when the user actively clicks to initiate it (Correct answer)
- The ad triggers a click redirect after completion
- The format plays only on mobile devices
Correct answer: The video ad only starts playing when the user actively clicks to initiate it
Click-to-play video ads require user initiation to start, resulting in higher intent engagement since only interested users activate the video.
Question 6: Which signal is most commonly used by ad tech platforms to match users across devices for video advertising?
- IP address alone
- Deterministic matching via logged-in user identifiers (Correct answer)
- Browser user-agent strings
- Screen resolution data
Correct answer: Deterministic matching via logged-in user identifiers
Deterministic cross-device matching uses logged-in user identifiers (like email addresses or account IDs) to accurately link users across devices.
Question 7: What does 'header bidding' enable in the context of video advertising on publisher sites?
- Placing the advertiser's logo in the video player header
- Allowing multiple demand sources to bid simultaneously before the ad server makes a decision (Correct answer)
- Setting a fixed header price for premium video inventory
- Bidding only on homepage or above-the-fold placements
Correct answer: Allowing multiple demand sources to bid simultaneously before the ad server makes a decision
Header bidding allows multiple ad exchanges to bid on inventory at the same time before the primary ad server selects the winner, increasing competition and publisher revenue.
Video Ads and Commercial Technology & Digital Applications 4
Which creative file format is most commonly used for interactive HTML5 video ad units?