UX Survey Design and Quantitative Research 3

Question 1

What is the key distinction between correlation and causation in UX research?

Accepted Answer

Correlation shows two variables move together; causation proves one variable directly causes the other

Answer

Correlation means one variable causes another; causation means they merely co-vary

Answer

Correlation applies to qualitative data; causation applies to quantitative data

Answer

Correlation is measured by surveys; causation is established through interviews

Question 2

What is the System Usability Scale (SUS) primarily used for in UX research?

Accepted Answer

Providing a standardized, benchmarkable score for perceived usability

Answer

Measuring the complexity of a product's feature set

Answer

Tracking error rates during task completion in usability tests

Answer

Evaluating the visual design quality of an interface

Question 3

What is 'survey fatigue' and how does it primarily affect data quality?

Accepted Answer

When respondents rush or disengage due to a long or repetitive survey, reducing response accuracy

Answer

When surveys are too technical, causing respondent confusion and incorrect answers

Answer

When researchers become overwhelmed by the volume of survey results to analyze

Answer

When the same survey is sent too frequently to the same audience over time

Question 4

What is skip logic (conditional branching) in survey design?

Accepted Answer

Logic that shows or hides questions based on a respondent's previous answers

Answer

A method for omitting low-priority questions during data analysis

Answer

A technique for randomizing the order of answer choices

Answer

A rule that automatically removes incomplete survey responses from the dataset

Question 5

What does 'statistical power' refer to in quantitative UX research?

Accepted Answer

The probability that a study will detect a true effect if one exists

Answer

The computing resources required to analyze large datasets

Answer

The degree of influence researchers have over participant responses

Answer

The strength of a correlation between two measured variables

Question 6

Which of the following best describes a semantic differential scale?

Accepted Answer

A scale with bipolar adjective pairs anchoring each end, asking respondents to rate a concept between them

Answer

A scale asking respondents to rate their agreement with a series of statements

Answer

A scale that measures the number of errors made during a usability task

Answer

A scale that asks respondents to rank product features from most to least important

Question 7

What is benchmarking in the context of UX research?

Accepted Answer

Establishing baseline performance metrics to track improvement over time or compare against competitors

Answer

Measuring a website's loading speed against direct competitors

Answer

Creating standardized task scripts for moderated usability studies

Answer

Documenting the most common user errors observed during product testing