UX User Research Methods 2 — Questions and Answers
Question 1: What is the key advantage of remote unmoderated usability testing?
- It can reach a larger, more diverse participant pool quickly (Correct answer)
- It provides richer qualitative insights than moderated testing
- It eliminates the need for a test plan
- It requires no participant incentives
Correct answer: It can reach a larger, more diverse participant pool quickly
Remote unmoderated testing allows researchers to gather data from many participants across different locations without scheduling live sessions.
Question 2: What does 'affinity diagramming' help UX researchers accomplish?
- Organize and cluster qualitative research findings into themes (Correct answer)
- Prioritize features by business value
- Map user flows through an interface
- Benchmark competitor products
Correct answer: Organize and cluster qualitative research findings into themes
Affinity diagramming groups large volumes of qualitative data—observations, quotes, ideas—into meaningful themes for analysis.
Question 3: Which metric in tree testing indicates how easily users find items in a navigation structure?
- Findability rate (Correct answer)
- Bounce rate
- Learnability score
- Error frequency
Correct answer: Findability rate
Findability rate in tree testing measures the percentage of users who successfully locate a given item within the site's hierarchy.
Question 4: What is the purpose of a research synthesis in UX?
- To distill raw research data into actionable insights and patterns (Correct answer)
- To recruit participants for future studies
- To present wireframes to stakeholders
- To write usability test scripts
Correct answer: To distill raw research data into actionable insights and patterns
Research synthesis transforms collected data into clear insights, themes, and recommendations that inform design decisions.
Question 5: Which sampling method selects participants based on specific characteristics relevant to the research goal?
- Purposive sampling (Correct answer)
- Random sampling
- Snowball sampling
- Convenience sampling
Correct answer: Purposive sampling
Purposive sampling deliberately selects participants who fit specific criteria important to the research questions.
Question 6: In a semi-structured interview, what is the role of a discussion guide?
- To outline key topics and questions while allowing flexible follow-up (Correct answer)
- To script exact questions that must be asked verbatim
- To record participant responses automatically
- To define the success metrics for the study
Correct answer: To outline key topics and questions while allowing flexible follow-up
A discussion guide provides a flexible framework of topics and prompts, allowing interviewers to probe emerging themes without being rigidly scripted.
UX User Research Methods 2
What is the key advantage of remote unmoderated usability testing?