UX User Research Methods 2

Question 1

What is the key advantage of remote unmoderated usability testing?

Accepted Answer

It can reach a larger, more diverse participant pool quickly

Answer

It provides richer qualitative insights than moderated testing

Answer

It eliminates the need for a test plan

Answer

It requires no participant incentives

Question 2

What does 'affinity diagramming' help UX researchers accomplish?

Accepted Answer

Organize and cluster qualitative research findings into themes

Answer

Prioritize features by business value

Answer

Map user flows through an interface

Answer

Benchmark competitor products

Question 3

Which metric in tree testing indicates how easily users find items in a navigation structure?

Accepted Answer

Findability rate

Answer

Bounce rate

Answer

Learnability score

Answer

Error frequency

Question 4

What is the purpose of a research synthesis in UX?

Accepted Answer

To distill raw research data into actionable insights and patterns

Answer

To recruit participants for future studies

Answer

To present wireframes to stakeholders

Answer

To write usability test scripts

Question 5

Which sampling method selects participants based on specific characteristics relevant to the research goal?

Accepted Answer

Purposive sampling

Answer

Random sampling

Answer

Snowball sampling

Answer

Convenience sampling

Question 6

In a semi-structured interview, what is the role of a discussion guide?

Accepted Answer

To outline key topics and questions while allowing flexible follow-up

Answer

To script exact questions that must be asked verbatim

Answer

To record participant responses automatically

Answer

To define the success metrics for the study