User Experience Design Research & Evidence-Based Practice 4

Question 1

A product team has limited budget and must choose between a tree test and a first-click test. The primary question is whether users can find a specific feature. Which method is more appropriate?

Accepted Answer

First-click test

Answer

A first-click test specifically measures whether users' initial click is correct, which directly answers navigation findability questions.

Question 2

What does 'satisficing' mean in the context of UX research and user behavior?

Accepted Answer

Users accepting a 'good enough' solution rather than searching for the optimal one

Answer

Satisficing, coined by Herbert Simon, describes users stopping their search once they find an option that meets a minimum threshold rather than seeking the best option.

Question 3

A researcher wants to evaluate three design concepts with the same participants across three sessions. What threat to validity must they control for?

Accepted Answer

Order effects / learning bias

Answer

When the same participants evaluate multiple designs, order effects can bias results — counterbalancing the presentation order mitigates this.

Question 4

Which statistical measure is most useful for reporting the central tendency of task completion times when the data contains extreme outliers?

Accepted Answer

Median

Answer

The median is resistant to outliers and better represents typical task time when a few extreme values would skew the mean.

Question 5

During moderated remote testing, a participant shares their screen but their audio cuts out. The best facilitator response is to:

Accepted Answer

Ask the participant to type their thoughts in the chat or switch to text-based think-aloud

Answer

Switching to a text-based think-aloud maintains data collection when audio fails, preserving the session's value.

User Experience Design Practice Test

User Experience Design Practice Test

User Experience Design Research & Evidence-Based Practice 4