User Experience Design Research & Evidence-Based Practice 2

Question 1

A UX team wants to understand why users abandon a checkout flow. Which method provides the richest behavioral and attitudinal data simultaneously?

Accepted Answer

Moderated usability sessions with think-aloud protocol

Answer

Moderated usability sessions with think-aloud capture both observable actions and users' real-time reasoning.

Question 2

Which sampling strategy is most appropriate when a researcher needs to ensure representation from all key user segments in a usability study?

Accepted Answer

Stratified purposive sampling

Answer

Stratified purposive sampling deliberately recruits participants from each defined segment to ensure adequate representation.

Question 3

During a card sorting session, participants place 'Settings' in the 'Profile' category rather than 'Account.' What does this finding most directly inform?

Accepted Answer

Information architecture and navigation labels

Answer

Card sorting reveals users' mental models for grouping content, directly guiding information architecture decisions.

Question 4

A researcher conducts 5 usability tests and finds the same critical error in all sessions. What should they do?

Accepted Answer

Report and address the critical finding immediately

Answer

A critical usability error appearing consistently across all sessions is sufficient evidence to report and prioritize a fix.

Question 5

What is the primary purpose of a research debrief at the end of a usability study session?

Accepted Answer

To ask follow-up questions and reveal the study's true purpose if it was concealed

Answer

A debrief closes the session ethically by allowing participants to ask questions and, if deception was used, explaining the true purpose.

User Experience Design Practice Test

User Experience Design Practice Test

User Experience Design Research & Evidence-Based Practice 2