A fintech startup runs an A/B test: Version A has a prominent 'Transfer Money' CTA, Version B buries it in a menu. Version A shows 35% higher task success. What should the team conclude?
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A
Adopt Version A and close the investigation
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B
Adopt Version A but continue monitoring for downstream effects on other tasks
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C
Run the test longer before drawing any conclusion
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D
The result is inconclusive because only one metric was measured