TREX Strategic Communication & Program Evaluation 2 — Questions and Answers
Question 1: A company wants to measure whether its new pay-for-performance program is changing employee behavior. Which evaluation metric is MOST appropriate?
- Number of employees who read the program brochure
- Percentage of managers who completed training
- Change in performance ratings distribution after implementation (Correct answer)
- Cost of the communication campaign
Correct answer: Change in performance ratings distribution after implementation
Behavioral change metrics, such as shifts in performance rating distributions, directly measure whether the program is achieving its intended impact.
Question 2: Which communication channel is BEST suited for delivering complex total rewards information that employees need to reference repeatedly?
- Town hall meeting
- Text message alert
- Employee self-service portal with detailed guides (Correct answer)
- Poster in the break room
Correct answer: Employee self-service portal with detailed guides
A self-service portal allows employees to access, review, and reference complex information at their own pace and convenience.
Question 3: During program evaluation, a high 'awareness' score but low 'utilization' score for a benefits program indicates:
- The communication strategy was highly effective overall
- Employees understand the benefit exists but face barriers to using it (Correct answer)
- The program should be discontinued immediately
- The enrollment period needs to be extended
Correct answer: Employees understand the benefit exists but face barriers to using it
A gap between awareness and utilization signals that employees know about the benefit but encounter obstacles such as complexity, eligibility confusion, or access issues.
Question 4: A total rewards manager is designing a communication plan for a global workforce. What is the FIRST consideration?
- Choosing the graphic design template
- Identifying language, cultural, and regulatory differences across regions (Correct answer)
- Setting the annual communication budget
- Selecting a single unified message for all employees
Correct answer: Identifying language, cultural, and regulatory differences across regions
Global communication plans must first account for language, cultural nuances, and local legal requirements before any content or channel decisions are made.
Question 5: Which approach BEST demonstrates the ROI of a wellness program to senior leadership?
- Sharing photos from wellness events
- Reporting the number of wellness app downloads
- Presenting data linking wellness participation to reduced healthcare claims and absenteeism (Correct answer)
- Listing all wellness program activities offered
Correct answer: Presenting data linking wellness participation to reduced healthcare claims and absenteeism
ROI is best demonstrated by connecting program participation to measurable business outcomes such as healthcare cost reductions and lower absenteeism rates.
Question 6: A manager tells an HR professional that employees are confused about how their bonuses are calculated. The BEST corrective communication action is to:
- Increase the frequency of all-hands meetings
- Create a simple, visual step-by-step explanation of the bonus formula (Correct answer)
- Remind employees that bonus details are confidential
- Add the information to the employee handbook without further notice
Correct answer: Create a simple, visual step-by-step explanation of the bonus formula
Simplifying complex formulas into visual, easy-to-follow formats directly addresses comprehension gaps and improves employee understanding.
Question 7: In total rewards communication, 'total compensation statements' are PRIMARILY designed to:
- Replace annual performance reviews
- Show employees the full monetary value of their pay and benefits package (Correct answer)
- Communicate organizational strategy to employees
- Document compliance with pay equity regulations
Correct answer: Show employees the full monetary value of their pay and benefits package
Total compensation statements help employees see the complete value of their rewards beyond base salary, increasing perceived value of the overall package.
TREX Strategic Communication & Program Evaluation 2
A company wants to measure whether its new pay-for-performance program is changing employee behavior.
Which evaluation metric is MOST appropriate?