TREC Advertising Rules Flashcards

Which of the following is prohibited in Texas real estate advertising under TREC rules?

Answer: Advertising a property as 'for sale by owner' when listed

Advertising a listed property as 'for sale by owner' is deceptive and prohibited because it misrepresents the nature of the transaction to potential buyers.

A TREC rule requires that the broker's name in advertising be:

Answer: At least as prominent as any other name in the advertisement

TREC requires the sponsoring broker's name to be at least as prominent as any other name in the advertisement, ensuring consumers can identify the brokerage.

When advertising a property, which fair housing statement should a Texas licensee include?

Answer: It is mandatory to include 'Equal Housing Opportunity' or the EHO logo

HUD guidelines and TREC best practices require inclusion of the 'Equal Housing Opportunity' statement or logo to demonstrate commitment to fair housing.

A Texas licensee receives an email lead from an internet advertisement. Under CAN-SPAM and TREC rules, follow-up emails must:

Answer: Include an opt-out mechanism and the licensee's physical address

Commercial emails must comply with CAN-SPAM requirements, including providing a clear way to opt out and disclosing the sender's physical address.

Under TREC rules, what information must appear on a licensee's business card?

Answer: The licensee's name and the sponsoring broker's name at minimum

At a minimum, TREC requires that business cards identify the licensee and their sponsoring broker so consumers know who they are dealing with.

A licensee who advertises properties on a website without TREC approval of the website is:

Answer: In violation if the site does not display broker name and contact information

TREC advertising rules apply to all media including websites — the site must identify the sponsoring broker and comply with all standard advertising requirements.