Trade Booth Design Risk Assessment & Management 3

Question 1

A competitor booth adjacent to yours is using open-flame demonstrations. What risk management step should you take?

Accepted Answer

Confirm the activity is permitted by the venue and report unchecked violations to show management

Answer

Open-flame activities require venue approval; if unapproved, they pose a fire risk to neighboring booths and must be reported to show management.

Question 2

What does a 'risk register' contain in trade show project planning?

Accepted Answer

A log of identified risks, their likelihood, impact, and mitigation strategies

Answer

A risk register documents each identified risk with probability, potential impact, and the planned mitigation or response strategy.

Question 3

Which scenario represents a reputational risk at a trade show?

Accepted Answer

A product demo malfunction captured on video and shared on social media

Answer

A publicized product failure can damage brand reputation far beyond the show floor, making reputational risk management critical for demo planning.

Question 4

An exhibitor plans to collect attendee data via a digital kiosk. What risk area must be addressed in their risk management plan?

Accepted Answer

Data privacy and cybersecurity compliance (e.g., CCPA, GDPR if applicable)

Answer

Collecting personal data triggers legal obligations under privacy laws like CCPA, requiring consent mechanisms, secure storage, and data handling disclosures.

Question 5

What is the purpose of a 'contingency budget' in trade show risk management?

Accepted Answer

Reserved funds to cover unforeseen costs caused by risks that materialize

Answer

A contingency budget (typically 10–20% of total budget) provides financial reserves to address unexpected costs when identified risks occur.

Trade Booth Design Practice Test

Trade Booth Design Practice Test

Trade Booth Design Risk Assessment & Management 3