Trade Booth Design Trade Booth Design Budgeting & Project Management 2

Question 1

What is a 'show manual' in the context of trade show project management?

Accepted Answer

A packet from show management with ordering deadlines and contractor information

Answer

The show manual is issued by show management and contains all ordering deadlines, official contractor contacts, rules, and regulations for the event.

Question 2

What is the most common reason exhibiting companies go over budget at trade shows?

Accepted Answer

Underestimating on-site show service costs

Answer

On-site show service fees such as drayage, electrical, rigging, and overtime labor charges are the most commonly underestimated budget items for exhibitors.

Question 3

What is 'overtime labor' in the trade show industry?

Accepted Answer

Premium-rate I&D labor billed when work occurs outside standard move-in hours

Answer

Overtime labor is charged at premium rates (often 1.5×–2× standard) when union or show-contractor labor works evenings, nights, weekends, or holidays.

Question 4

Which document formally defines the scope, timeline, and deliverables agreed upon between an exhibitor and their exhibit house?

Accepted Answer

Statement of Work (SOW)

Answer

A Statement of Work (SOW) formally documents all agreed deliverables, timelines, responsibilities, and costs between an exhibitor and their exhibit design partner.

Question 5

What is the purpose of a 'post-show report' in trade show project management?

Accepted Answer

To evaluate ROI, leads generated, and lessons learned for future shows

Answer

A post-show report analyzes leads, cost per contact, ROI, attendee feedback, and operational successes or failures to improve future exhibit performance.

Trade Booth Design Practice Test

Trade Booth Design Practice Test

Trade Booth Design Trade Booth Design Budgeting & Project Management 2