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Advertising and Pricing Standards Flashcards

7 cards from real TICO practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Advertising and Pricing Standards flashcards as text

  1. A registrant advertises a resort vacation and uses photos that depict a beachfront view, but the resort is actually a 10-minute drive from the beach. Under TICO, this is:

    Answer: Misleading because the images create a false impression of location

    Images that create a false impression of a property's location are considered misleading under TICO advertising standards.

  2. What is the purpose of requiring registrants to display their TICO registration number in all advertising?

    Answer: To allow consumers to verify the registrant is authorized to sell travel in Ontario

    The registration number allows consumers to confirm through TICO that the seller is a legitimate, licensed Ontario travel registrant.

  3. An agency advertises a package as 'all-inclusive' but the resort charges additional fees for certain restaurants and activities. The agency's advertisement is:

    Answer: Misleading unless the exclusions are clearly disclosed in the advertisement

    Using 'all-inclusive' without disclosing significant exclusions is misleading advertising under TICO standards.

  4. Under TICO advertising rules, when a price changes after an advertisement has been published, the registrant must:

    Answer: Honour the advertised price or immediately update all active advertising

    Registrants must either honour the advertised price or promptly update advertising to reflect accurate pricing.

  5. A travel retailer's email promotion states a package price of $1,299 but a mandatory destination fee of $150 is listed only in fine print at the bottom. Under TICO pricing standards, this practice is:

    Answer: Non-compliant because mandatory fees must be included in the prominently stated price

    TICO requires mandatory fees to be incorporated into the prominently displayed price, not buried in fine print.

  6. Which statement about comparative pricing in travel advertising is consistent with TICO standards?

    Answer: Comparisons must be based on accurate, verifiable reference prices

    Comparative price claims must reference real, verifiable prices to ensure consumers are not misled.

  7. A registrant running a contest that offers a free trip must ensure the advertising:

    Answer: Discloses all material conditions, odds of winning, and any costs the winner must pay

    Contest advertising involving travel prizes must fully disclose all material conditions, including any costs borne by the winner.