Statistics Sampling Methods & Survey Design 2

Question 1

Which type of bias occurs when survey respondents underreport sensitive behaviors because they want to appear socially acceptable?

Accepted Answer

Social desirability bias

Answer

Social desirability bias occurs when respondents give answers they believe are more socially acceptable rather than truthful answers.

Question 2

Non-response bias is most likely to distort survey results when:

Accepted Answer

Those who respond differ systematically from those who do not

Answer

Non-response bias occurs when individuals who choose not to respond differ in meaningful ways from those who do respond, making the obtained sample unrepresentative.

Question 3

A survey question that steers respondents toward a particular answer is classified as:

Accepted Answer

A leading question

Answer

A leading question is worded in a way that suggests or implies the 'correct' answer, thereby biasing responses.

Question 4

A 5-point Likert scale is primarily designed to measure:

Accepted Answer

Degree of agreement or disagreement with a statement

Answer

Likert scales capture attitudes or opinions by having respondents rate their level of agreement from 'strongly disagree' to 'strongly agree' across ordered response options.

Question 5

What is the primary purpose of conducting a pilot test before deploying a full survey?

Accepted Answer

To identify and correct flaws or ambiguities in the questionnaire

Answer

A pilot test is a small-scale trial run of the survey that allows researchers to detect confusing questions, technical errors, or other problems before full data collection.

Statistics Practice Test

Statistics Practice Test

Statistics Sampling Methods & Survey Design 2