A food company conducts an A/B test on two package designs. Design A (n=500) gets 120 purchases; Design B (n=500) gets 145 purchases. A chi-square test yields p=0.04. What is the correct business decision?
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A
Switch to Design B because it is statistically significantly better
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B
Keep Design A because the absolute difference is small
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C
Run another test before deciding because p is close to 0.05
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D
Neither design is better because the effect size is unknown