SPP Innovation & Growth Strategy 2

Question 1

Which growth framework categorizes a company's options along two axes—markets and products—into four strategic choices?

Accepted Answer

Ansoff Matrix

Answer

The Ansoff Matrix plots existing/new products against existing/new markets to reveal four strategies: market penetration, market development, product development, and diversification.

Question 2

A company leverages its existing technology to serve an entirely new customer segment it has never targeted before. This is an example of which Ansoff quadrant?

Accepted Answer

Market development

Answer

Market development takes an existing product or capability into a new market segment or geography.

Question 3

The 'Jobs-to-be-Done' (JTBD) theory, popularized by Clayton Christensen, focuses innovation on which core concept?

Accepted Answer

The functional and emotional progress customers seek

Answer

JTBD frames innovation around the progress—functional, social, or emotional—a customer 'hires' a product to achieve.

Question 4

Which stage of the Stage-Gate innovation process is primarily focused on detailed business and financial analysis before heavy resource commitment?

Accepted Answer

Business Case

Answer

The Business Case stage (Gate 2/Stage 2) involves a deep-dive financial, risk, and market feasibility study before full development begins.

Question 5

An organization that consistently reallocates capital from declining units to high-growth opportunities is practicing which strategic discipline?

Accepted Answer

Dynamic resource reallocation

Answer

Dynamic resource reallocation deliberately shifts budget, talent, and assets toward higher-return opportunities rather than defaulting to prior-year allocations.

(SPP) Strategic Planning Professional Practice Test

(SPP) Strategic Planning Professional Practice Test

SPP Innovation & Growth Strategy 2